Home | Business Planning | Marketing Strategy | Web Design | Utility Consulting | Company Profile

Myra D. Lopez, Business Consulting Services

Web Design

We are especially positioned to assist the Small Business Owner who is trying to establish a presence in the Business Community.

In today's business place, a website is required. It has become a standard business need. It serves as your electronic storefront and compliments your physical business place. Your site becomes your electronic business card and gives you the ability to post general messages for your client's immediate attention.

Where To Begin

There are a number of important strategic questions to think about when designing your Website. Let's look at a few of them:

  • What critical business information do you want to communicate to the public?
  • What makes your business unique and different from the competition?
  • How do you want to position and promote your company?
  • Who do you want to interest and impress
  • Can you focus on and satisfy the simple needs of your client
  • Can you organize your electronic message and make it user friendly?

This form of written/electronic information is no different from printed or visual communication.

It needs to be informative and you need to hook your client into wanting to know more information immediately.

Your Site is a Reference Point for the information about your Business

Your website should be considered as an enhancement to your storefront, business flyers, business cards and brochures. The convenient feature of the Web is that you can update and change your information much more quickly than the time it takes to go to press for written publications.

An Electronic Secret

Speed and response time to get from site link to link is paramount. You can lose a sale because the site is too slow to move. There are specific design considerations to keep in mind in order to have your site funcion properly.

Product Features vs. Benefits

As in traditional advertising, it is absolutely necessary to emphasize the features and benefits of your product or service on your website. We will develop a features and benefits statement for the major products and services you sell and post them on your site. Features are characteristics of the product or service you sell. Benefits are the positive values that your customer receives from your offering. Features and benefits statements are invaluable in marketing strategy. It has been proven that people usually buy more for the benefit provided by the feature.

Keep Costs Down

The Website Element of your Business Plan does not need to be expensive. We offer this service at a reasonable cost.

Our Methodology

  • Our clients provide the information and we format it into web pages.
  • Our representative will select appropriate graphics to enhance the site.
  • Together we will determine all appropriate site links.
  • Our representative will complete the site and present it for client approval.
  • Once approved, the site will be uploaded to the World Wide Web.
  • The site will be added to all written material designed during the Marketing phase of the project.

To learn more about our services, please browse our site or call us at:

(323) 869-8867 or (866) 811-8984.

Feel free to e-mail any questions or inquiries to us at: MyraDLopez@Yahoo.com

For Free Adult Education in the San Gabriel Valley, go to: www.emras.emuhsd.k12.ca.us

This site was designed and developed by Myra D. Lopez, Business Consulting Services.

Back to Top of the Page